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SERVICES

Signage

MARKETS

Retail

Rite Aid

A PRESCRIPTION FOR BRANDING AT RITE-AID

By centralizing and standardizing its sign program, we’re saving the company 10 percent annually.

 

Rite Aid, looking for a cure for their signage program approached us about handling the exterior signage for a nationwide remodeling program. Their existing decentralized approach wasn’t working; with regional decision-makers all working separately, there were no brand standards, no consistency, and no economies of scale. As a result, the program was chronically behind schedule and over budget, and worse, finished signs weren’t always on-brand. Could we bring a more uniform approach to the program, and save some money in the process? The answer was yes.

 

We began by defining Rite Aid’s brand standards codifying them in a brand book adopted companywide. Then we surveyed each site and conducted a thorough permit review to be sure all new and existing signage met local codes. We also managed the RFP process for installers, vetting them and recommending the most qualified.

 

In just the first two years, we oversaw a signage program that encompassed 700 stores; hundreds more followed. Rite Aid’s familiar red, white, and blue signs are now standardized and on-brand, and the company now knows what its signage will look like well before work on a remodel begins. The RFP process is ahead of schedule, and, best of all, Rite Aid is saving about 10 percent annually on its signage program.

 

WORK HERE AND WORK WITH THE BEST

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