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The Rose Group / Applebee's

FROM THE ASHES, A BETTER APPLEBEE'S. HOW SPEED, EXPERTISE, AND CREATIVE THINKING TURNED A MAJOR FIRE INTO A MAJOR OPPORTUNITY.

An electrical blaze at a Philadelphia-area Applebee’s presented both an opportunity and a challenge—it was a chance to undertake a long-desired remodel, but the store’s footprint wasn’t big enough to accommodate the chain’s latest prototype. Our solution? Build a custom store blending old and new prototypes.

 

Working quickly to minimize revenue loss, we recommended using concrete forms rather than wood in the building’s shell, which shortened the construction schedule by a month. We also helped smoothly negotiate the terms of construction with several different unions. As part of our design, we reduced the size of the HVAC system, which freed up space, increased efficiency, and saved money. Our client was pleasantly surprised by how quickly they were back in business—and even happier when the store’s new design helped make it the top-performing location in the portfolio.

 

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